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  • Katie Martin-Sperry

The importance of on-brand photography with lifestyle photography

In this digital age of social media; Instagram, Tiktok, Linked In, Facebook, having website presence and supporting marketing comms to sell your business, product and what you do, has never been more important.

Having worked in the advertising world for ten years before becoming a photographer, imagery and your brand image was everything and it still is. If you want images that are reflective of your brand personality, I can help curate some beautiful images what can help support your business. Not only do I take the time to get a good understanding of your business, as part of the post-production, I will tailor make pre-sets that are made specifically for you, which to help create your own personal brand identity.

Below are 5 good reasons to get high quality brand imagery for your business:

  1. Professional Image: High-quality branding photographs convey professionalism and credibility to potential clients and customers. They showcase your business in the best possible light and create a positive first impression, which can be crucial in attracting new clients or customers.

2. Brand Identity: Branding photographs help to visually communicate your brand identity, values, and personality. They capture the essence of your business and differentiate you from competitors, allowing customers to connect with your brand on a deeper level.

3. Consistency Across Platforms: By having a set of cohesive branding photographs, you ensure consistency across all your marketing materials, including your website, social media profiles, print materials, and advertising campaigns. Consistency reinforces brand recognition and helps build trust with your audience.

4. Storytelling: Effective branding photographs tell a story about your business, its mission, and its team. They go beyond simply showcasing products or services by capturing the people, culture, and unique aspects of your business that resonate with your target audience.

5. Versatility: Branding photographs can be used across various marketing channels and platforms to enhance your online presence and offline marketing efforts. From website banners and social media posts to brochures and promotional materials, high-quality photographs can significantly improve the effectiveness of your marketing campaigns.

Investing in professional branding photographs is essential for building a strong brand presence, establishing credibility, and effectively communicating your brand's story and values to your target audience. Nervous, hate having your photograph taken? Get in touch and I can share with you more my step by step approach.

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